Newcastle Photographer and Content Creator, Mandy Charlton, Always on a quest for adventure, often seen on buses, trains and planes. On a quest to be happier and healthier. Lives in Newcastle with her 3 cats, Iris, Maggie and Arthur. Loves good vibes, musicals and cakes. Full time professional wedding photographer in the north east of england alongside content creator on Tiktok, Instagram and Facebook

Wednesday, June 01, 2011

Photography and Design {guest blog}

Todays blog post is a guest post by the lovely Amy at Whiteacres Design and Amy is going to tell us why good design sits side by side with great photographs, in this instance 2 projects we worked together on.

You’ve got a great product or service, you’ve had your branding created, your business cards are printed and look swanky, you go to a networking event and hand some out, enthusing about your great product or service, a potential client goes on your website and finds a photograph that you took yourself in the garden using your digital camera – anyone can take a great photo these days right? But it lacks something, you can’t put your finger on it, and next to that amazing branding you paid for it just doesn’t quite cut it….
Photography can make or break a design. It doesn’t matter how wonderfully a website or a leaflets is designed, if the photography used is poor quality then it’s not going to work so well, it will degrade the design. A photograph is often the main element that people will look at, this will help them to gain a thorough picture of the business and this should work beautifully, seamlessly alongside the design it’s used with. 
Professional photography will help your business look professional. It will show your product or service in the best possible light, whilst adding that bit of oomph that will make people stay on your website and look around, or keep your leaflet on the notice board until they need you.

Photography is an investment in your business. I love it when clients stretch their budget and have excellent imagery for me to use. It really does help to set a tone for the design, give a better impression of the business, and it makes my efforts look just that bit better!
A bad photograph can ruin an otherwise perfect piece of design work. It can detract from this, but will also make a business look bad. A photographer can work magic with a camera and help to instill your business values, create a good first impression and make people want to find out more. When commissioning design work ensure you talk to your designer about the quality of your imagery, and how you are going to stand out from the crowd.


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