Everything I Did Online Today in My Pyjamas

A day in the life of a woman running multiple income streams in flannel and a vague state of existential dread.

Let’s be honest: if the internet had a uniform, it wouldn’t be a power blazer. It would be pyjamas. Preferably flannel. Possibly patterned with cats.
Today, I lived that dream. I ran an entire digital empire—okay, a modest content creation business—from the safe, fleece-lined cocoon of my bed.

Morning: Emails, Existential Angst & Electrolytes

I opened my eyes and immediately picked up my phone like a Victorian child clutching their last orange.
Checked overnight TikTok stats (tragic), replied to two PR emails (still in bed), and accepted that my face wasn’t seeing daylight until at least noon.
Pro tip: if you’re prone to head fog before coffee, electrolytes are your best friend. I used this one from my Amazon storefront because apparently, hydration is the hill I live or die on now.

Late Morning: Filming From the Waist Up

I filmed two shoppable TikToks—hair brushed, makeup negotiable, pyjama bottoms firmly staying put.
Also recorded a “FaceTime-style” chat about fidget toys, which felt intimate until I realised I had a giant Needoh ball balanced on my shoulder like a stressy parrot.
(all videos currently flopping, we move)

Lunchtime: Productivity vs Paddington

Paused to eat a beef and beetroot sandwich while rewatching Moulin Rouge! for emotional support. Ewan McGregor sang, I cried.
Then I made a coffee, lit my wax melt burner, hugged my Paddington Bear plush, and called it self-care.
Romanticising your life is a tax-deductible business strategy. Probably.

Afternoon: Affiliate Links & A Glorious 23p

I uploaded a Pinterest pin linking to my ‘Soft Life Comforts’ collection, updated my Amazon videos, and made £0.23 in commission.
Yes, twenty-three pence.
No, I will not be silenced.
Yes, I am still proud.

Evening: Final Edits in Bed, Wax Burner Lit, World Conquered

I batch-edited some content with Elliot, captioned a video about a dress that didn’t fit me (the plot twist outfit did), and scheduled everything for the next day.
I stayed in my pyjamas the entire time.
That’s what we call Main Character Energy (Flannel Edition).

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🛒 Links to My Soft Life Essentials

• Electrolytes That Actually Work

• Wax Melt Burner for Dramatic Evenings In

• Paddington Bear Emotional Support Plush (don’t judge me)

• Power Trousers That Redeemed the Day

How to prepare for Coronavirus as a small business

Whilst we don't know exactly what's going to happen, it's likely that some of us could end up having to self isolate and that could end up being a large part of the population so if no one is going out, and no events are taking place, it's a good idea to get your ducks in order right now.

1. Remote broadcasting apps like Zoom - http://bit.ly/2Q4fOTc are going to be essential if you want to keep in touch with clients, hold meetings with suppliers and contacts or just generally get yourself out there in the world, the plans for Zoom start with a basic option which is free but it's not an expensive platform.  Also, think about how you can capitalise with things like Skype or Facetime.
2. If you don't have a postal subscription service, why not start to think about one now, whether it's cake by post or just generally something to brighten the day of people who are self-isolating, keeping cheery is going to be a priority for a lot of people.
3. Whilst we are looking at maximum disruption in the short term, all of those markets that have cancelled will want to recoup their costs as soon as they can so it's a great time to prepare stock for later.
4. Do an audit of your own company, what is your online presence like currently, what do you need to do. I can provide a full digital online audit for you for a small fee of just £95 which would lead to a report about how you can maximise your potential. I'm also going to be offering crisis coaching sessions online to try and help as much as I can.
5. Diversifying what you do is going to become so important, we all need to make income and whilst I hate profiteering, we all need to do our best to survive, especially as self-employed people who may not have a fallback. It's usually recommended to have 3 months of savings to get through things like this, but let's get realistic, who here is in such a privileged position currently?
6. If you do have an online business, one which is particularly product-based, it's even more imperative that you have attractive lifestyle images which command attention now is the time to really amp up your photography skills, I can teach you "Everyday Photography" with your smartphone in around 2 hours for product-based with another 2 hours for people-based. If you would like to take advantage of that please email me and get in touch.
7. If we do experience an economic downturn it will probably be temporary and I know that's scary but remember, it doesn't have to mean business disaster, Hershey's launched their business during the great depression and it was successful because even in the hardest times we all seek to make life just a little bit better.
8. Please do not slash your prices, this may seem like a great idea at the time but once you've gone down the bargain route, it's hard to rebound at a later date and believe me when I say that this is something I've learnt the hard way.

To book a discovery call over Zoom to see if I can help you and your business please email me

Finally, please try and stay positive, I know that it's hard when there are so many uncertainties but positivity makes things a lot easier to deal with, be sensible, be realistic and don't worry if you aren't panic buying, in fact, try not to panic buy. I can't promise but I have to believe that everything is going to be alright.