Why I’m Choosing the Soft Life — and Taking My Content with Me

 I’ve made an intentional decision — not just to live the soft life, but to work through it too.

You might already know that I’m what some people would call an accidental influencer. I never set out to be a content creator, but here I am — with multiple platforms, an Amazon storefront, and a TikTok shop presence that’s been quietly evolving behind the scenes.

If you’ve read my recent post about TikTok imploding, you’ll know that one of the reasons I believe the platform is struggling is because everything’s gotten louder. The voices are more frantic. The energy is more frantic. “Buy this now! Flash sale! Only 2 minutes left!”

And lately, that energy has crept into lives too — creators shouting about countdown deals like they’re auctioneers at a car boot sale. I tried it over the weekend. I hated it.

Because here’s the truth: I don’t want to live a “buy this now” life.

I want to tell stories.

I’ve always been a storyteller. That’s why I became a professional photographer — not to take pretty pictures, but to capture moments that say something. Telling stories builds community. It helps people see themselves in your world. And if someone buys a product at the end of that? Amazing. But if they leave feeling seen — that’s even better.

So yes, you’ll start to see a shift in my content.

More soft life. More honesty. More calm.

More quiet moments with cats and coffee and trousers that make me feel like the main character.

If it all falls apart and I can’t pay the rent, then fine — I’ll shout into the algorithm void and fight for my life like everyone else. But for now? I’m taking a multi-platform approach across my blog, TikTok, Instagram, Facebook, Pinterest, and Amazon. I believe that somewhere in the middle of all of that, I can build something sustainable — something that feels like me.

Because I want to create content that inspires people, not overwhelms them. I want people to feel welcome in my corner of the internet. I want to work in a way that doesn’t cost me my soul.

And if you’re still here — still reading — then maybe you’re looking for that too.

So let’s build it. Slowly. Softly. And on our own terms.